GORKEM OTMAN (AD) MATT CASEY (CW) JESSY BAER (AP)
Weather Underground gathers weather data from over 195,000 weather stations owned by everyday people. This makes it more accurate than the majority of other weather services, which gather data from 12,000 government-owned stations. Most people don’t realise their weather info comes from the government, and that’s why what they read on their computer is often different than what’s outside.
To raise awareness of Weather Underground, we tapped into people’s frustrations with the government and showed them that a neighbour is a better resource.
Lyft users are informed about the partnership when they open the app.
Once a Lyft is requested, weather information is provided.
Select drivers are be given branded supplies to give riders whose weather will change during their ride.