BIC HEADS GORKEM OTMAN (AD) CHRISTIANNA GUNN (CW)
We believe that buyers of Bic lighters are very loyal to their brand. It's a reliable lighter that comes in
many fun, bright colors. Some people even build little collections of them! So, we wanted to highlight
the love that people have for their Bic lighters by creating print ads focused on die hard Bic fans
telling their story about how they became "Bic Heads".