BIC HEADS                 GORKEM OTMAN (AD) CHRISTIANNA GUNN (CW)

We believe that buyers of Bic lighters are very loyal to their brand. It's a reliable lighter that comes in

many fun, bright colors. Some people even build little collections of them! So, we wanted to highlight

the love that people have for their Bic lighters by creating  print ads focused on die hard Bic fans

telling their story about how they became "Bic Heads".